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Research & Analysis

Business Plan - Degree Project 2019

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Created a business plan for the final individual project in my bachelor's degree. The contents include business idea, product development, branding, market research, a marketing plan, an operational plan, and a financial plan. Conducted research and analysed collected data to evaluate the feasibility of my business and find out which part of my business needs to be complemented. Click here to view the file.

Market Research and Evaluation : South Korea - Business Expansion 2019

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Performed research on the overall consumer market in South Korea. Most of the sources are from official documents released by the government-associated administrations. This report includes demographic and economic information, consumer analysis, e-commerce analysis, market analysis and competitor analysis. At the end of the report, there are key findings and conclusion that summarise the entire report and provide actionable insights.

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