The latest pop-up store from Chanel, “CoCo Flash Club,” is open now! The retro-themed club was hosted to celebrate a new launch of lipsticks and is Instagramable enough. The whole space is decorated with the concept of an 80s disco party.
At the entrance, you can find a room where the four walls are filled up with several records from the 80s. You also can see record players and hear a song from a headset connected to the player. After observing the room, the wall opens, and the inner space appears where all the other props and installations are assembled. In the middle, there is a round ballroom where you can see a large Chanel logo on the ceiling with many hanging disco mirror balls and a drum right below. There are five small separate rooms you can enter from the hall. From the ballroom to each room, the whole space is full of LED lights.
There are three rooms for a makeover by makeup artists. The other two rooms are used as a photo booth and a lounge to sit down and talk. A machine in the photo booth is designed just for an Instagram post. You can take a boomerang and a 4-cut photo. If you get dressed up in retro outfits, you can get the perfect photo with the disco kind of background.
Experiencing many pop-up events, recently, I feel that visual merchandising has much improved and brands are more observing how to increase engagement with people. The new pop-up from Chanel is worth visiting, and you can see how the 80s disco party is like!
