On 17th Jan 2019, I visited Funan Showsuite to volunteer for an event which was held by DFW(Digital Fashion Week). It was a launching party for a new Karaoke brand ‘Popsical Remix’ to build its awareness. It is an app to turn your mobile device into a Karaoke and let you sing anywhere you want.
During the event, I was in charge of leading visitors to interact with installations. There were installations- which are a photo booth, photo zones, a Karaoke and a booth to play with paints. They used mint blue, which is their one identity color, to its overall installations.
While volunteering for the event, I found that people really love things that is Instagramable. They like to take photos at different installations with various props. A lot of people visited a photo booth where you can take photos with your friends and send a gif file to your email or phone instead of printing the photos. I think it is more fun to have a gif file and to upload on Instagram. Also, I found that brands focus more on props and decorations than they used to before as they understand people these days love to take photos and share their experience with brands on social media. Overall, the event was interesting and it was a good opportunity to understand how people are closely related to social media and how important it is for a brand to make people get engaged with people.
Comentarios