#Prada #SilverLine #popup #Orchard #Paragon #Singapore #exclusive #luxurious #romantic #express #train #railway #cabin #AmericanStreamliners #1930s #1940s #1950s
“Prada Silver Line” has come to Paragon shopping mall, the heart of Orchard in Singapore. Today, I visited the pop-up store which was launched to offer customers a chance to get exclusive items. According to the staff, some of them will not be sold in-store after the pop-up project.
The pop-up was one whole cabin of a train covered with metallic silver which reminds me of ‘American Streamliners’, a high-speed train of 1930s to 1950s. Around the cabin, there displayed luggages, luggage trolley carts, life-size robots and benches that are the complete set of first-class train service. Also, there were four staff dressed in a vintage railway uniform handing out “Prada Silver Line” tickets to people visiting the store.
Walls inside the train covered in floral-patterned red silk brocade that creates a luxurious, romantic look. Along the walls and the passage, there were the exclusive bags displayed on shelves.
While I was looking around the pop-up store, it evoked the scent of 1930s even though I have not gone through the period. The pop-up project was so real that I felt that I was travelling in the cabin and served by a railway servant. As a marketing student, I would say the pop-up looks glamorous enough to attract people and to let itself be a great photo booth. It will also summon up a longing for times past to those older generation who lived in the era and brought about a romance of the era to the younger generation. The pop-up will be around at Paragon by 22nd August. Why don't you go grab an opportunity to a unique experience with the express train?
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